Intuitive products and environments are created by design, using an understanding of people, and how they interact with them. This understanding comes from ergonomics.

Ergonomics is about applying the understanding of people - our capabilities and limitations, knowledge of what makes us tick - our expectations, our motivation, what we find satisfying about products and environments.

It's more than just guess work or common sense. Ergonomics applies human sciences (anthropometry, psychology, biomechanics, anatomy & physiology) to design and technology, for measurably better design.